The brand pattern is reversed, and the smartsanitary ware is developing


Apr. 29, 2021 - From 2017 to 2020, the scale of bathroom accessories in China's real estate fine decoration market continues to increase. In 2019 and 2020, there were more than 3 million sets of bathroom accessories for hardcover rooms each year. According to AVC forecasts, by 2022, the scale of the fine decoration market will reach 5.05 million sets, and the sanitary ware market scale is also expected to exceed 5 million sets.


According to data from AVC, in January TO February 2021, among the top 5 brands of toilets, except for the market share and scale growth of Kohler and Duravit, the share of other TOP brands has declined. Over half of the TOP11-50 brands have grown by more than 100% year - on - year.


From the analysis of domestic and foreign brands, foreign - funded companies led by Kohler, TOTO, and American Standard still occupy a dominant market position. In particular, Kohler has carried out a full - category layout in the sanitary ware market, and the share of each category has increased. From January to February 2021, Kohler's market share increased by 7.4% year - on - year.


Domestic brands represented by HEGII are competing with foreign brands. Through continuous independent innovation and brand management, the manufacturing capacity and brand influence have been strengthened day by day, and the market share has gradually increased, and the market share has increased significantly compared with the same period last year. Compared with the same period last year, domestic brands Huida and Avanosei entered the TOP rankings.

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